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What is the difference between aggregators and auction sites?

Posted on: 23rd Jun, 2010 04:11 am
I am searching for marketing strategies for mortgages. I need to know the difference between aggregators and auction sites with examples. Also, it will be helpful if you can can guide me with the marketing strategies for mortgage lead generation.
dictionary meaning of aggregator is

an organization that acts as an intermediary between producers and customers in an Internet business web. The aggregator selects products, sets prices, and ensures fulfillment of orders.

whereas in auction site the initial price starts low and is bid up by successive bidders.

so difference is in the change in the business model.Both are selling the products.
thanks and keep in touch....
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Posted on: 23rd Jun, 2010 10:23 am
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